ZESZYT Nr 1/ 2009 Abstrakty Volume No. 1/2009 Abstracts |
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| 8. Cross-compliance as an element
of social responsibility in agriculture - Ewa Stawicka Abstract. Issues raised in this study focus on the analysis of social responsibility concept in agriculture, with special attention to cross-compliance rules, i.e. rules of mutual agreement. It has been emphasized that it is necessary to run business in a modern way, which depends on integrated management of economical, social, environmental and ethic issues, according to the idea of a balanced business. Moreover, it is evident that consumers’ requirements and expectations in terms of ethics in business activity are becoming more and more important. We can even say that in conditions of a strong competence, values of immaterial things such as reputation and products’ opinion are becoming more and more important. Also, in the days of fast information fl ow both positive and negative opinions spread very fast around the world. It has an impact on establishing opinions of products on a regional or even global scale. The concept of Corporate Social Responsibility of business (CSR) is relatively unknown, but it is getting more and more important; today in the face of technological advance and compli- cated global economic system there is a necessity of cooperation between different business entities. The interest in the topic is growing constantly, because all people should be aware of the fact that taking care of keeping balance in economic (economic development), social (improvement of life quality) and ecological areas (environmental protection) is common duty. key words: social responsibility, business, ethics, cross-compliance, agriculture |